An Evolving landscape

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EAST LONDON IS STEEPED IN HISTORY, WITH RECORDS DATING BACK A THOUSAND YEARS, YET THE AREA IS CONSTANTLY CHANGING, ADAPTING TO THE LIFESTYLES OF THE PEOPLE THAT CALL IT HOME.

For a long period the Village of Plaistow, at a day’s coach-ride from Westminster, was surrounded by the marshlands of the Lea Valley, but as London boomed in the 1700s, this vast empty space was ripe for industrial growth. Plaistow was already home to many rich merchants and professionals who worked in the City, but it soon also became a hive of commercial activity, with developing industries as diverse as flour-milling, paper-making, silk-weaving and gunpowder manufacture setting up in the area.

By the early 1900s, West ham was described as ‘The Factory Centre of the South of England’ with many businesses in construction, metalwork and engineering. Sadly, many of these factories were destroyed during the WWII bombing raids. However, a few historic buildings have survived, such as the Abbey Mills Pumping Station and Three Mills at Bromley-by-Bow.

In recent years a new wave of regeneration has swept across the area with Canary Wharf rising from the redundant docklands, bringing with it City Airport, the Dome and the Excel Centre. By 2012 Stratford Marsh had been transformed as the home of the London Olympics, providing housing, schools and an extensive transport network and one of the largest shopping centres in Europe.

open spaces

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AS YOU’D EXPECT FROM ONE OF THE GREENEST CITIES IN THE WORLD, THE AREA HAS NO SHORTAGE OF OPEN SPACES TO EXPLORE.

This part of East London offers an energising mix of recreational spaces, including formal gardens, parklands, sports grounds and riverside walks.

A short stroll from New Willow House is an entrance to the Jubilee Greenway, a raised walkway that links Stratford to City Airport via Plaistow, West Ham and Abbey Mill, offering cyclists and pedestrians a new elevated perspective over the City. Just down the road is the Queen Elizabeth Olympic Park, a vibrant new open space full of wild flowers, waterways and play parks that weave around the Olympic venues.

Amenities

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EVERYTHING YOU COULD WANT IS JUST A SHORT STROLL AWAY. FROM CINEMAS TO RESTAURANTS, SHOPPING MALLS TO SPORTS HALLS.

Six years after the eyes of the world were firmly fixed on the borough during the London Olympic Games, the pace of progress still continues today. The Borough of Newham is a magnet for people who want to come to live and work in this exciting, vibrant neighbourhood. Currently under construction is a further 4 million sq ft of office space, much of which has already been leased to Transport for London, The British Council and The Financial Conduct Authority, among others. By 2025 it is estimated that £22 billion will have been invested in the area, creating more than 35,000 new homes and 100,000 new jobs.

At the heart of the local economy is the giant Westfield Stratford shopping centre, with its 250 shops, 70 places to dine, a 17-screen cinema and bowling alley.